The
ethics of Roger Ebert’s review of “Godzilla” were questionable as he blatantly
bashes the film’s special effects, plot, and character roles. The title of the
article shows his hatred through the very descriptive words “I hate, hate, hate
that movie.” His critique of the movie was very rough for the filmmakers using
phrases such as “Godzilla hops out of sight like a camera-shy kangaroo” and “a
cast of stereotyped stock characters” to humiliate the producers to the
audience. I think the author loses some of his ethos when he harasses the
moviemakers using stinging sarcasm to take cheat shots at them. Statements such
as the ones said above are the epitome of the author’s position and phrasing on
the movie. Ebert’s ethos is questionable through his immature way of harassing
the movie but he gains it through his exceptional analysis of the film. He goes
into great depth about the character choice, plot, and special effects. For
example, he brings up the logic of how the filmmakers do not decide just how
big Godzilla is. At some points they have him fit in a subway, but then at
other times Godzilla is larger than the skyscrapers of the city. This relates
to the authors ethos through his intuition to pick out these logical reasons
and base his argument off of them. The concreteness of logic keeps the author’s
authority in his review and allows him the tolerance to use a snide, degrading
tone with his argument. The audience he is addressing is the general educated
public who might be interested in seeing this movie, but I think he focuses it
more towards the relatively small group of viewers who are really interested in
Japanese filmmaking. I gathered this from his connections to other Godzilla
films and the quality that they presented. His relation between the other films
and this one gives the small group of viewers the insight into what he is
really trying to convey with his connections.
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