All is fair in love and twitter response

               “All is fair in Love and Twitter” by Nick Blinton takes a scientific topic and analyzes the social and economic aspects of it. Twitter is a social media application, so it is the cross pollination of social connectivity between people as well as a mass of code written by tech-savvy computer scientists. Blinton manages to utilize an approach that focuses on the people behind the company and their many creative differences rather than the science and engineering that stands behind the application. Blinton chooses to appeal to a more general audience when addressing his readers rather than the narrower technology crazed group that the title suggests it would please at first glance. This choice positively affected his writing because he covered an angle that is not generally covered and he chose to follow research that is not the same as everyone else’s. Differences in writing that make similar ideas seem different are what keep the papers interesting and the reader’s attention longer. I noticed that Blinton chose to write a lengthier piece about the twitter founders, but he was able to make that choice because he captured the attention of the readers by attacking the topic from a unique angle. In terms of the prickles that the author uses to make his story flow, he hardly uses any. There are seldom comments about the length of code or the marketing numbers that Twitter and similar companies can boast. Much like the approach Stephen Hawking took in his book “A Brief History of Time,” Blinton uses no equations or math in his writing, but altogether it remains a scientific topic. He still uses a mix of prickles in his story in order to keep the audience from drowning in goo, but the story remains mostly a narrative about the conflict between executives in the twitter company.